About Define Your Career

About Define Your Career

The best way to tell you about define your career is to tell you about my mission.

Define Your Career is dedicated to manifesting your career destiny and eliminating underemployment. With a recent study from Gallup Organization The State of the American Work Place  showing 70% of Americans don’t like their jobs, and are not fully engaged, this is a large workplace issue:

“Gallup finds that (of approximately 100 million holding full time jobs) the 30 million engaged
employees in the U.S. come up with most of the innovative ideas, create most of a company’s
new customers, and have the most entrepreneurial energy.”

You want to be one of the engaged ones. To thrive – not just survive. With our career plan
blueprint and dedication to your breakthrough, you can.

What clients does Define Your Career help to choose a career?

• If you want to change your career, but want to be sure you make a career change your won’t regret
  
  
• If you are job hunting and want to stand out from all other job candidates
  
  
• If you are considering a new career
  
  
• If you have graduated University and are not sure what career path is best for you
  
  
• If you suffer with low pay, working conditions, long hours, long commute or bad bosses
  
  
• If you have been downsized, laid off or your industry has been outsourced
  
  
• Before you make the huge, expensive commitment of continuing education
  as a path to change careers or enhance career – you want to be sure you are
  investing in your career destiny

This work experience diagram shows what level of career planning may be required

What’s our secret?
Simple. The Define Your Career assessment process is a career plan blueprint that takes
proven business marketing strategies that successful businesses use. It applies those
strategies to help you assess the ideal employment or business venture that works for you as
an individual.

Successful businesses know what value they best bring to market, and know how to message
that value to generate business. You will understand how to harness that same power for
yourself as an individual.

So instead of being a commodity, just another employee looking for just another job, you are a
branded superstar that knows what your greatest marketable value is. You’re someone who
knows where they fit and knows where they are going. So the hiring process is near effortless
and in fact will magnetically attract you. This means:

• No competition – you will find career and business opportunities no one else can
• Lifetime job security – because you create a solution that is unique to just you – you
  create a lifetime employment path that no one can ever take from you or fire you from
• Career satisfaction – because you are working with the right community and right
  audience, you are happiest and most productive
• Certainty in your career decisions – if you are deciding if being an entrepreneur is right
  for you, or if you should invest in continuing education, or even move to a new city, this
  process vets your decision

How does it work?
You simply slide down a funnel of 10 career self-assessment exercises that reveal what career
or business is optimal for you, in less time than it takes to watch your favorite movie.

These assessments each build on each other to reveal the key 5 contributing factors of your
career destiny. At the end of the process you will discover:

• Where can you be the rock star
• Where do you create the most value
• What audience you are destined to serve
• What community you best work within
• Which talents or skills produce the most marketable value
• How to use what lifestyle you are interested in and desire as part of your employment
• What values and beliefs power your “employment enjoyment”
• If you are an entrepreneur – what business venture is right for you

What career blueprint and self-assessment products does defineyourcareer.com offer?

Define Your Career Destiny – the ultimate career discovery blueprint
Coaching support helps you through obstacles, to brainstorms ways to segue into your career destiny, and to keep you motivated

What else do you do here?
We also provide career planning speaking engagements at colleges (pro-bono at prisons and shelters)  which include one day and 2 day career blueprint workshops and speaking on other career planning topics.

About the author – Larry LaFata
The author and publisher, Larry LaFata, specializes in curing your underemployment.

He has taken his 20 years of business marketing experience, and re-engineered it into a process that powers individuals to release their most powerful economic value.

“The one thing I see repeatedly in failing small businesses and individuals is a lack of focus on
identifying where you shine best. That is my focus here.” Says LaFata.

LaFata left the Bond Market on Wall Street in the late 80’s, started a sales and marketing
consulting company in 1994, called Working by Design LLC. He has helped numerous
businesses and individuals with their sales and marketing since then.

He has simply taking the same proven branding and marketing process that works for business and applies those same strategies to branding & marketing you as an individual.

What don’t we do?
Our career path planning helps you discover your new career destiny or entrepreneurial
business venture, and create a plan to achieve it. That is what we do, that is all we do here.

What we don’t do is:

• We NEVER use psychometric tests, personality tests, career tests or aptitude tests –
  these tests are designed to score you, classify you or put you in a category box like
  cattle –  not help you discover where your unique value is
• We don’t offer vague Life Coaching
• We don’t offer Resume services except for coaching clients
• We don’t offer job listings

I offer three ways to find a career you love, click on image below to find out about all my Career Discovery Services:

Compare Career Planning Options

Compare Career Planning Options

When you compare the different career planning options available, you’ll note that the popular career planning sites have many different approaches they offer. In fact they are inconsistent and all over the place. Especially career planning for college students.

The career planning services comparison chart below gives you an idea of some of the services available.

Why do so many career planning services miss the mark? Why is there no agreement on what career planning should include?

Avoid the dead end of psychometric tests

As you can see in the comparison chart below, virtually all the providers of career planning services use Psychometric tests (career aptitude tests and personality tests) to score you, classify you or categorize you.

So right off the bat, they are starting from a position of labeling you – putting you into a box! No wonder a recent Gallup poll says only 30% or so of Americans are engaged in their work! The other 70% have been categorized into a box they can’t escape from.

HR professionals trying to fit a square peg into a round hole

Besides Psychometric testing based career planning, the other major group of career planning service providers are HR professionals and Recruiters.

Most of these are corporatists, they have worked in corporations and spend their time trying to fit a round you into a square job slot. They churn out endless streams of tips on how to game the system, How to contort yourself to gain access to pre-defined corporate jobs.

Remember, the career consultants, coaches and advisers that come from corporate HR or recruiting backgrounds are experienced is in finding candidates that conform to specific company job requirements.

This might include how to interview, polish your resume or find hidden job opportunities. While those are necessary skills for you to find an existing job with a corporation, they are not helping you with the set of skills that will help you define your optimal career destiny or business venture. Especially if you have a unique skill set.

Wild goose chase?

The sad part of these career planning services is that many are quite expensive and yet they don’t have a clear plan of action.

For example, if they base a plan of action on how you are ‘classified” from a limited personality test, they can waste your time taking the wrong career path or job hunting for the wrong job. This is sending you on a wild goose chase into a dead end.

1. The biggest drawback that you will note is that a majority of career advisor sites base their coaching on psychometric tests results – aptitude tests designed to “classify” you into a “type” or “category.”
   1. Many of these tests are based on unproven or half-baked theories of personality from the 1920’s
   2. These automated tests categorize you INTO a box rather than define a unique-to-you customized solution that reveals your most powerful traits and opportunities
   3. Putting yourself into a category “box” like this turns you into a commodity, just another employee, not a superstar where you can shine and make your biggest impact in the world
   4. Many of these psychometric tests were originally designed for big corporations and government to “weed out bad apples” and determine who NOT to hire!
   5. Many test results assume a certain personality “score” or “type” means that you belong in a certain field, which is incredibly limiting to your potential.
2. You will also note that most industry coaching consults are based on open-ended random conversations from what they glean from these tests, not on a specific, customized-to-you program agenda. Not only does open-ended coaching get expensive for you and waste your time, it often does not help you find the career that is right for you. Good career coaching should keep you focused to define your optimal career and put together an action plan to make it happen as quickly as possible
3. Then there is the cost to consider. The big player’s programs can go on for two to three months, and cost thousands. You should be able to put a career plan together in 3 weeks max, unless you require more time to overcome specific obstacles.

The Define Your Career difference

Avoid the weaknesses of these other career planning and career coaching programs with Define Your Career Destiny Home study course. It’s a proven, organized self-selection process. You determine what your career destiny is by going through a set of action steps that reveal your optimal career and set up an action plan to achieve it quickly.

You move yourself through the program to identify your optimal career or business. If you need assistance, Career Coaching is there to support you with an unparalleled level of coaching support.at very reasonable rates.

Whether you need a fully coached three-week Fast Track program, individual coaching sessions for specific issues or no coaching at all, it’s up to you. The Define Your Career Destiny coaching support helps you with specific issues – based on specific items you uncover while going through the course.

I’ll assist you to overcome obstacles you may encounter while going through the process, whether you need assistance in defining your career, setting goals or putting together your career action plan.

For maximum coaching support, the Fast Track program provides daily support and weekly conferences over a three week timeline.is designed to give you close support and structure over three weeks.

Find out more about coaching support here.

You are your own best career planner

If a career planner tries to play an all-knowing God or be your life coach, or lure you into an expensive long-term program like so many career services, you need to double check if that is necessary. You are your own best career planner.

Define Your Career helps you make the right series of choices with a career blueprint and self-assessment that you self-select.

Rather than spend your time on learning how to fit into a corporate box so you can sneak into a job. I will support you to develop your optimal career plan as quickly as possible for your particular speed and style.

You are in charge of your career plan, we are here to facilitate the process, from whatever the education, credentials, or experience level you are at right now.

Find out more about coaching support here