Career Discovery Coaching

Book a Free Career Discovery Coaching consult.  It can remove the uncertainty about what career path is your destiny

Take advantage of a supportive, experienced Career Discovery Coach who can help you find what career is right for you, at no charge for your initial consult!

Especially since you will find the average career coach is $49 to $250 per session. (Total career coaching packages can run to $3500 or more.)

The big problem with career coaching is most career coaches are trained to help you with job search, resume and interview prep. They are NOT trained in career discovery.

They may give you personality tests, that only put you into a box.

This is why you need to choose the right career coach for help in finding a career you will love.

I am a unique kind of career coach, known as a Career Discovery Coach. My only focus is to guide you to discover your Career Destiny, regardless of your experience, background or level of education attained.  

My first career discovery coaching consult with you is no charge. Together we can assess if my career discovery process is right for you or not. 

If you are uncertain about what career path is right for you, contact me now, its no charge.

Your Career Destiny awaits!

The Best kind of Career Coaching Services are those that are a good fit for you

There are many kinds of career coaching. To keep it affordable, you want to shop for the best career coaching services that are a fit for your exact situation. 

For example, the best sports stars of all time had coaches to guide them to the top of their sport. Serena Williams in tennis, Tom Brady in football, Tiger Woods in golf, they all know: coaching makes champions.

However a football quarterback like Tom Brady would not use a tennis coach, would they? In the same way, not every kind of career coach is right for you. 

For example if you need your resume optimized, you’d choose a job search coach, not a career development coach. If you are struggling with office politics in a job you love, you might need a mindset coach, not a career change coach.

The same concept applies if you are uncertain as to what career or business you should pursue. Only a Career Discovery Coach like me is 100% focused on helping you discover what career is right for you.

And talk about affordable, I do NOT charge to book a coaching session. And I do not use the initial consult to drag you into a super expensive coaching package. My career discovery packages are super transparent, no hidden costs or add ons.

Book you free career discovery consult now.

If you need more information first, lets take a look to see if Career Discovery Coaching is right for you, with this comparison chart.

The difference between a typical Career Coach and a Career Discovery Coach

This table compares how a typical Career Coach approaches helping you find a career compared to a Career Discovery Coach: 

Typical Career Coach  Career Discovery Coach
A typical career coach focuses on your problems A Career Discovery Coach focuses on your possibilities
Most career coaches try to dump you into a personality test box in order to match you to a jobCareer Discovery Coach uses an innovative assessment process that frees you to self-select your Career Destiny 

A typical paid 30 minute call with a Career Coach is just a band-aid to help you feel better. 

Let’s face it, no one can fix your career problems in 30 minutes

A Career Discovery Coach offers free consults to determine if their career self-assessment courses are a fit for your career path.
 If Larry can’t help you, he will use his 25+ years expert experience to guide you in the right direction, for free 
A typical Career Coaching Package ends up at $500 to $3500A Career Discovery Coach offers a flat rate, affordable package home study courses or Career Workshop from $99 to $297

Most importantly a Career Discovery Coach uses self-assessments, NOT personality tests which can put you into a box

Because they are not well-trained in career self-discovery, most career coaches use personality tests to match you to a job. This can put you into a ‘personality type’ box that limits your career options.

Career coaches who use aptitude tests and Personality tests can put you into a box 

 By categorizing you into one of 16 personality types, personality tests can severely LIMIT your perspective of what you are capable of!


Choosing the right kind of career coach makes all the difference.

A Career Discovery Coach is trained and experienced in career discovery. He specializes in helping you discover the career you are meant for.  With affordable, transparent flat rate packages.

Book your Complimentary Career Discovery Coaching session at no charge

Find out how I can help you by booking a free 30 minute coaching consult to uncover the next steps of your career or business path.

We’ll use our time together to validate where you are now. Then we can identify the shortest path to your career future. 

If my courses or workshops can’t help you, I will give you an honest expert assessment of what kind of career coaching you need, what to expect and what to look out for.

To book your free coaching consult, just enter the time and day you are available and I’ll contact you by video call or phone call.

Your Career Destiny Awaits!

To find out more about how Larry’s  Career Discovery Coaching can help you find a career or business you will love,
sign up to get his Free Career Discovery and Self-assessment Guide here:

Unlock your Career Destiny today with my FREE Guide

In How to Unlock Your Career Destiny, I reveal the 5 secrets
that every job seeker must know to make a career change
to the job they will love for a lifetime.  
How to unlock your career destiny free report by Larry LaFata

More career change coaching resources

Need help with a career decision? Why a Career Change Coach is your best bet (in 2023)

Need help with a career decision? Why a Career Change Coach is your best bet (for 2023)

If you need assistance with a career decision, the best career coach for the job may be a career change coach. 

The reason I say this is because a typical career coach’s main training and focus is as a generalist. They can help you with many aspects of your job search, IF you are already decided on your career path.

However if you are uncertain about a career move, a career coach doesn’t really have the training or expertise to help you with that. They typically employ clumsy tools such as job matching from  personality tests.

In contrast, as a career change coach, my only focus is to help guide you to manifest the career destiny you are meant for. Especially if you are uncertain about what career path is best for you. 

The career coaching services comparison below explains the differences between a traditional career coach role and a career change coach’s approach. 

My career destiny proverb explains my coaching approach in the most concise way:

The old adage “you can become whoever you want to be” is not necessarily true.

However, you can become who your are meant to be.
That is your Career Destiny.

Larry LaFata, Founder Define Your Career

Larry Lafata, Career Discovery Coach

The right career change coach can help you make your career move with confidence

If you are making an important career decision,  you want to give yourself the best chance to finally land in a career where you are happy.

You don’t want to just jump jobs to get away from where you are, for example with a lateral career move. If you work through it right, you can make your career move count this time.

To know who can best help you to find the career that you are meant for, this quick career coaching comparison shows you how a career change coach can help you avoid this.

In this article: Need help with a career decision? Why a Career Discovery Coach is your best bet (for 2022) we will cover:

The three ways a career change coach differs from a typical career coach to help you choose a new career

What does a career coach do? Their typical job function and the tools they use to help you find a new career

What does a Career Change Coach do? Their job function and tools used to help you find a new career

Difference in processes and tools used by a Career Coach vs. a Career Change Coach

How much does a career coach cost? What services are included?

How much does a Career Change Coach cost, and what services are included?

Summary of the three reasons you need a Career Change Coach if you want to choose a new career

Three ways a career change coach differs from a typical career coach to help you choose a new career

  • Our job function: A career change coach focuses on helping you choose the career you are meant for vs. a career coach uses job matching to match you to a category of jobs

  • The process and the tools we use: A career change coach uses self-assessments vs. a career coach who uses aptitude tests and personality tests

  • Our Cost structure: Transparent one-time pricing on packages vs. typical career coach uses open ended consults and test packages

Job functions: how a Career Coach and a Career Change Coach differ

Let’s start with a comparison of the job functions that differentiates a career coach from a career change coach. 

The primary difference between most career coaches and a career change coach can be summed up in our approach: job search vs choosing a career. 

What does a career coach do? Their typical job function and tools they use to help you search for a job

  • The primary function of a career coach is to help you with your job search action plan, which can take one to six months

  • Services they specialize in are resume writing, resume optimization for Applicant Tracking System, LinkedIn profile optimization, interview preparation, salary negotiation tactics, company research, HR guidance, finding a job, and other related services

  • Career coaches do not specialize in helping you find a new career: what they actually do is what is a form of  job matching – they match your aptitude and personality test results to a job category

    • Job matching evaluates various psychological, intellectual and personality traits by using aptitude tests, MBTI Personality tests, Strong Interest Inventory tests etc. to attempt to assess suitability for a particular field or job

    • A Career Coach attempts to match you to a job category based on your test results

What does a career change coach do? Job function and tools they use to help you find a new career

Sometimes you think your difficulty in finding a good job is your interviewing skills or resume, when in fact the problem may be that you are looking for jobs that are not a good fit for you. A good career change coach can flush this out.

I do this by using a series of fill-in-the-blank self-assessments and other tools that allow you to choose the career or business that is the right fit for you. This process works regardless of your work experience, your economic background or level of education.

If you are frustrated about your job search, are in a career transition and need to make a career change, or just uncertain about how to find a new career, a career change coach has the tools which are best suited to help you find your way. 

  • A Career Change Coach’s primary job function is to guide you on how to choose the career or business you are meant for, which typically takes one to three weeks

  • Primary services and tools provided by a career change coach include: 

    • Fill-in-the-blank career self-assessment to identify the Five Factors of your Career Destiny so you can self-select the career you will love for a lifetime

    • Lifetime career goal setting tools so you can vet and set lifelong, long term and short-term goals

    • A 5 year Action Plan template which ignites your career goals into manageable daily steps so you can manifest your career destiny as quickly as possible

    • A weekly self-management tool to keep you on track to your destiny and grow your management capacity

    • Mindset programming: a career change coach will help you program positive intention so you can stay mentally tough during your transition. Through positive affirmations and visualization techniques, you internalize powerful new values that help manifest your career destiny permanently

  • Primary services also include hands-on live career coaching on zoom video call to:

    • Support you in completing the courses and workshops so you get best results

    • Guide you through obstacles to your customized, unique-to-you Career Destiny

    • Brainstorm ideas, business ventures and career options you couldn’t come up with on your own

  • What a career change coach does NOT specialize in: job search, resume writing, interviewing skills, LinkedIn profile, or online job search engine skills  

You would typically use a Career Change Coach first, to uncover your career destiny, then if needed use a career coach for your job search.

Difference in processes and tools used by a Career Coach vs. a Career Change Coach

To find a career you will love for a lifetime, a career that is unique to you, you need the right tools.

The primary difference between most career coaches and a career change coach can be summed up in our approach: career tests vs career destiny.

Career coaches use of psychometric tests

  • Career coaches use career aptitude tests, personality type tests, strong interest inventory and other psychometric test results to match you to a job category

    • Test results put you into a box and turns you into a commodity, you become a widget who can be matched to a specific narrow set of jobs on job search websites

Career change coaches do not use psychometric tests, they use self-assessments

  • A Career Change Coach uses innovative self-assessments based on proven business marketing principles

    • This allows you to identify the 5 Factors of your optimal career and manifest your one-of-a-kind Career Destiny

  • A career change coach NEVER uses psychometric tests such as MBTI personality tests

    • I believe these tests are invasive psychological assessments that measure your mind and compare your test results to a database of others

    • They allow recruiters and employers to view you with a bias, so they can ‘weed you out’ of certain jobs

Difference in costs and fees between a Career Coach and a Career Change Coach

Let’s compare what a career coach costs to a my career change coaching prices. The primary difference between the costs of a career coach and a career change coach is transparency.

Career coaching packages pricing:

  • Career coaches need to talk to you first, and then base your package pricing on discussions or tests

  • Career coaches have different consult fees based on your situation and their level of experience; they may categorize you by your gender, if you are a college grad, career change, executive, etc.

Career change coaching pricing

  • A career change coach offers the same initial consult price to everyone – free

  • An honest career change coach has one set price for everyone, no matter your experience, background, education or current job situation

How much does a career coach cost? What services are included?

Add Your Heading Text Here

Career Coaching Services typically include an initial consult, then depending on your needs, will continue as ongoing coaching consults or build out a complete package.

The difficulty in career coaches pricing is your services start as open ended consults. 

Add in aptitude tests and consults to discuss test results, or choose a package, and it can add up to an average of $1500 to $3500 by the time you are done. It may not be a transparent process.

How much does a Career Change Coaching package at cost, and what services are included?

My Career Change Coaching has transparent package pricing from $99 to $497.

All courses and workshops include live, hands-on career coaching and 24/7 email.

No additional coaching consults are added and you are not pushed into expensive unadvertised packages. Total honesty and 100% transparent pricing.

Career Change Coaching Services off several levels of career change coaching, including:: 

    • Includes three hands on career coaching consults and 24/7 email support

Summary of why a Career Change Coach is your best option to choose a new career

If your goal is to discover what career or business is right for you, a typical career coach simply doesn’t have the tools, experience or process in place to help you discover the career you are meant for.

They simply are not trained or skilled to help you choose a career you will love.

In contrast, a Career Change Coach has the credentials, experience and authorship of innovative courses to best help you to choose a career or business you will love for a lifetime. Without any invasive psychometric tests.

To find out more about how to choose a career or business that is right for you,
Larry offers one week home study course called Define Your Career Destiny.
Here’s how to get yours now:

About Define Your Career

About Define Your Career

The best way to tell you about define your career is to tell you about my mission.
Discover your career destiny -

Define Your Career is dedicated to manifesting your career destiny and eliminating underemployment. With a recent study from Gallup Organization The State of the American Work Place  showing 70% of Americans don’t like their jobs, and are not fully engaged, this is a large workplace issue:

“Gallup finds that (of approximately 100 million holding full time jobs) the 30 million engaged
employees in the U.S. come up with most of the innovative ideas, create most of a company’s
new customers, and have the most entrepreneurial energy.”

You want to be one of the engaged ones. To thrive – not just survive. With our career plan
blueprint and dedication to your breakthrough, you can.

What clients does Define Your Career help to choose a career?

  • If you want to change your career, but want to be sure you make a career change your won’t regret

  • If you are job hunting and want to stand out from all other job candidates

  • If you are considering a new career

  • If you have graduated University and are not sure what career path is best for you

  • If you suffer with low pay, working conditions, long hours, long commute or bad bosses

  • If you have been downsized, laid off or your industry has been outsourced

  • Before you make the huge, expensive commitment of continuing education
    as a path to change careers or enhance career – you want to be sure you are
    investing in your career destiny

This work experience diagram shows what level of career planning may be required

Career Planning vs. Work experience - https://defineyourcareer.comWhat’s our secret?
Simple. The Define Your Career assessment process is a career plan blueprint that takes
proven business marketing strategies that successful businesses use. It applies those
strategies to help you assess the ideal employment or business venture that works for you as
an individual.

Successful businesses know what value they best bring to market, and know how to message
that value to generate business. You will understand how to harness that same power for
yourself as an individual.

So instead of being a commodity, just another employee looking for just another job, you are a
branded superstar that knows what your greatest marketable value is. You’re someone who
knows where they fit and knows where they are going. So the hiring process is near effortless
and in fact will magnetically attract you. This means:

  • No competition – you will find career and business opportunities no one else can
  • Lifetime job security – because you create a solution that is unique to just you – you
    create a lifetime employment path that no one can ever take from you or fire you from
  • Career satisfaction – because you are working with the right community and right
    audience, you are happiest and most productive
  • Certainty in your career decisions – if you are deciding if being an entrepreneur is right
    for you, or if you should invest in continuing education, or even move to a new city, this
    process vets your decision

How does it work?
You simply slide down a funnel of 10 career self-assessment exercises that reveal what career
or business is optimal for you, in less time than it takes to watch your favorite movie.

These assessments each build on each other to reveal the key 5 contributing factors of your
career destiny. At the end of the process you will discover:

  • Where can you be the rock star
  • Where do you create the most value
  • What audience you are destined to serve
  • What community you best work within
  • Which talents or skills produce the most marketable value
  • How to use what lifestyle you are interested in and desire as part of your employment
  • What values and beliefs power your “employment enjoyment”
  • If you are an entrepreneur – what business venture is right for you

What career blueprint and self-assessment products does offer?

Define Your Career Destiny
– the ultimate career discovery blueprint

Coaching support helps you through obstacles, to brainstorms ways to segue into your career destiny, and to keep you motivated

What else do you do here?
We also provide career planning speaking engagements at colleges (pro-bono at prisons and shelters)  which include one day and 2 day career blueprint workshops and speaking on other career planning topics.

About the author – Larry LaFata
The author and publisher, Larry LaFata, specializes in curing your underemployment.

He has taken his 20 years of business marketing experience, and re-engineered it into a process that powers individuals to release their most powerful economic value.

“The one thing I see repeatedly in failing small businesses and individuals is a lack of focus on
identifying where you shine best. That is my focus here.” Says LaFata.

LaFata left the Bond Market on Wall Street in the late 80’s, started a sales and marketing
consulting company in 1994, called Working by Design LLC. He has helped numerous
businesses and individuals with their sales and marketing since then.

He has simply taking the same proven branding and marketing process that works for business and applies those same strategies to branding & marketing you as an individual.

What don’t we do?
Our career path planning helps you discover your new career destiny or entrepreneurial
business venture, and create a plan to achieve it. That is what we do, that is all we do here.

What we don’t do is:

  • We NEVER use psychometric tests, personality tests, career tests or aptitude tests –
    these tests are designed to score you, classify you or put you in a category box like
    cattle –  not help you discover where your unique value is
  • We don’t offer vague Life Coaching
  • We don’t offer Resume services except for coaching clients
  • We don’t offer job listings
I offer three ways to find a career you love, click on image below to find out about all my Career Discovery Services:

A Defined Career – Richard Branson

A Big birthday for Richard Branson

Richard Branson, Photo from

One of my all-time favorite entrepreneurs is Richard Branson, (Sir Richard Charles Nicholas Branson to be exact) the UK Billionaire who dropped out of school at 16 years old to later launch Virgin records.

His birthday is tomorrow, July 18th, so let’s all wish him a VERY happy 65th. Not that he’ll EVER retire!

Branson  founded Virgin Group, which includes 400 companies in 30 countries. His personal net worth is $4.8 Billion, but his influence far exceeds his wealth. For example, on LinkedIn he is the #1 influencer there, with 8,137,000+ followers.

His latest ventures include suborbital space tourism, and writing witty books. He may even have a few more books coming, having recently penned The Virgin Way: How to listen, learn, laugh and lead.

Career and Entrepreneur Skills
Like Benjamin Franklin, one of Branson’s first ventures was launching a magazine, called Student. he knew early on that publishing was a fast way to success.

By the time he was 23, his publishing ventures had turned to music, when he launched Virgin Records and signed his first artist Mike Olfield, who had the smash hit ”Tubular Bells.”

Branson’s key career skill is defining his unique career identity, which expresses itself in his many roles: adventurer, entrepreneur and now philanthropist. His values guide his career path. He talks a lot about his values and  how the Branson brand thrives by having purpose

This is why one of the longest chapters in Define Your Career Destiny Course is about vetting your values – so you can clarify your business purpose to guide your career choices, like Branson has done so spectacularly.

His sense of adventure permeates everything he does, in both business and personal ventures. You can sometimes find him high above the earth in flight.

To learn more about Branson – including some great photos – go to

Enjoy the ride.

A Defined Career – Donald Trump

You may know Donald Trump from his hit show The Apprentice or his run fro President.

Trump is truly an example of a defined career. He is an author, a Real Estate developer and involved in many other business interests.

Unlike many other wealthy heirs who’ve squandered their family fortunes, like Paris Hilton ALMOST did before she straightened out, Trump multiplied his wealth. But many who come into wealth are not so lucky.

Lottery Winner Syndrome
In fact over 70% of wealth is lost by the second generation and more than a whopping 90% of wealth is evaporated by the third generation according to this Wall Street Journal article on squandered, Lost or mishandled inheritance.

I talk about this often, its called the Lottery Winner Syndrome – where your internal belief system cannot handle the enormous pressure of tremendous new wealth.  Pro golfer Tiger Woods is a pretty recent example. Soon after  Woods dad died, he went on a sex binge that destabilized his career and destroyed his marraige. Without that support system his dad provided, he fell apart;  his belief system couldn’t handle his huge success.

Another example is NFL players.  78% of NFL players go bankrupt or broke 2 years aft they retire. In boxing,  Mike Tyson reportedly blew over $200 million in earnings. These athletes are able to go into huge debt – based on their brand – and then are unable to repay it.

Limiting Beliefs
We all have sophisticated beliefs system, based on many factors. Many of these beliefs limit us. They are called limiting beliefs. They could come from family, friends, social engineering, insecurities we have developed, media programming, numerous places.

These beliefs guide our decisions. If they are flawed beliefs – such as the belief “I don’t deserve all this wealth!” or “I can’t handle all this wealth, too much pressure!”  You will find ways and make decisions to align your wealth to what you believe you deserve.

This works in your career path decisions as well. You may be worth WAY more than your salary or compensation plan, but on some level you only ask for XYZ pay instead of what you are worth. You may do this with spouse decisions and social decisions as well.

The good news is these limiting beliefs can be unlearned! 

Yes. You can consciously change what your beliefs are, and get the wealth you deserve – like Donald Trump has done.

What’s next for Trump
So what does the man who has everything do next? He runs for president. I wish Donald Trump much luck. It’s the next level for a man who has truly defined his career path.

What’s next for you?
If you want to discuver what career is your destiny, by free career discovery and self-assessment guide shows you how:

Unlock your Career Destiny today with my FREE Guide

In How to Unlock Your Career Destiny, I reveal the 5 secrets
that every job seeker must know to make a career change
to the job they will love for a lifetime.  
How to unlock your career destiny free report by Larry LaFata

Compare Career Planning Options

Compare Career Planning Options

When you compare the different career planning options available, you’ll note that the popular career planning sites have many different approaches they offer. In fact they are inconsistent and all over the place. Especially career planning for college students.

The career planning services comparison chart below gives you an idea of some of the services available.

Why do so many career planning services miss the mark? Why is there no agreement on what career planning should include?

Avoid the dead end of psychometric tests

As you can see in the comparison chart below, virtually all the providers of career planning services use Psychometric tests (career aptitude tests and personality tests) to score you, classify you or categorize you.

So right off the bat, they are starting from a position of labeling you – putting you into a box! No wonder a recent Gallup poll says only 30% or so of Americans are engaged in their work! The other 70% have been categorized into a box they can’t escape from.

HR professionals trying to fit a square peg into a round hole

Besides Psychometric testing based career planning, the other major group of career planning service providers are HR professionals and Recruiters.

Most of these are corporatists, they have worked in corporations and spend their time trying to fit a round you into a square job slot. They churn out endless streams of tips on how to game the system, How to contort yourself to gain access to pre-defined corporate jobs.

Remember, the career consultants, coaches and advisers that come from corporate HR or recruiting backgrounds are experienced is in finding candidates that conform to specific company job requirements.

This might include how to interview, polish your resume or find hidden job opportunities. While those are necessary skills for you to find an existing job with a corporation, they are not helping you with the set of skills that will help you define your optimal career destiny or business venture. Especially if you have a unique skill set.

Wild goose chase?

The sad part of these career planning services is that many are quite expensive and yet they don’t have a clear plan of action.

For example, if they base a plan of action on how you are ‘classified” from a limited personality test, they can waste your time taking the wrong career path or job hunting for the wrong job. This is sending you on a wild goose chase into a dead end.

  1. The biggest drawback that you will note is that a majority of career advisor sites base their coaching on psychometric tests results – aptitude tests designed to “classify” you into a “type” or “category.”
    1. Many of these tests are based on unproven or half-baked theories of personality from the 1920’s
    2. These automated tests categorize you INTO a box rather than define a unique-to-you customized solution that reveals your most powerful traits and opportunities
    3. Putting yourself into a category “box” like this turns you into a commodity, just another employee, not a superstar where you can shine and make your biggest impact in the world
    4. Many of these psychometric tests were originally designed for big corporations and government to “weed out bad apples” and determine who NOT to hire!
    5. Many test results assume a certain personality “score” or “type” means that you belong in a certain field, which is incredibly limiting to your potential.
  2. You will also note that most industry coaching consults are based on open-ended random conversations from what they glean from these tests, not on a specific, customized-to-you program agenda. Not only does open-ended coaching get expensive for you and waste your time, it often does not help you find the career that is right for you. Good career coaching should keep you focused to define your optimal career and put together an action plan to make it happen as quickly as possible
  3. Then there is the cost to consider. The big player’s programs can go on for two to three months, and cost thousands. You should be able to put a career plan together in 3 weeks max, unless you require more time to overcome specific obstacles.
Compare the most popular
Career Planning and Transition programs on the market today
Top Career Planning Programs and ServicesCourse ContentsPricingDefine Your Career DestinyPricing
Compare: Coached career planning and transition
A Major
Career Institute – one of the oldest players in the
Fast Track Program
Career Choice Program3 month course, based ontests and phone consults2 to 3 month long programThree
week comprehensive career planning package


A straightforward step-by-step program:


Week One: Define Your Career

Week Two: Define and Set Goals

Week Three: Implement Action Plan

CareerPlan ProFast Track Program$397
Course content based on
psychometric testing
Course content depends
on test results
Mail materials back and
forth to institute
Course structure varies
with individual
Coaching telephone
A Major
Career Planner –a Psychometric Tests Site
You’ll implement
an action-oriented career planwith strong coaching support for exceptional results.Coaching is based on course materials andincludes 4 weekly consults totaling 100 minutes.Unlimited email supportNo psychometric tests in any of our programs
Career Coaching Program5 Hour testing andphone consultations5 hours phone consults over 3
Course structure varies
with individual
Requires personality
“type” tests
Very spread out &
Not comprehensive
Not based on a set of
course materials
Compare: Self-paced career planning and
transition programs
A Well Known Career AdvisorCareerPlan Pro – The ultimate career transition tool
Career Planning Program

3 hour phone consults
Not self-paced, requires career coaching$499Three week
comprehensive career planning program


A straightforward step-by-step program:


Week One: Define Your CareerWeek Two: Define and Set Goals

Week Three: Implement Action Plan

Define Your Career Destiny

3 phone sessions based
on test results
NO set program schedule
Phone session content
can vary
Not comprehensive
Course materials vary
An Established Career Change AdvisorYou’ll implement an action-oriented career transition plan with a self-paced three week course. The course material builds upon itself to completion. If you need them, coaching sessions available for $37.Includes limited email support

No psychometric tests in any of our programs


Career Change Advisor
Length of program varies$197plus,requires $29 monthly membership
content is not clearly articulated
A collection of various resourcesthat you have to sort through
required to fully complete
monthly membership required
Compare: career coaching consults
A Leading
Career Planner –a Psychometric Tests Site
Define Your Career – Coaching Consults
Career Coaching 1 hour Unstructured random conversation 1 hour session Coaching is a pitch for personality tests$125Our
30 minute career coaching consults are based on assisting you with your career planning and transition. You’ll get assistance addressing specific issues that you uncover in your career planning.
$67 for 1stcoaching session
Consult based on random
conversation topics
A Major
Career Institute – one of the oldest players in the
Our coaching consults assist you to create a
customized solution that is unique to you Career aptitude and psychometric tests are used by many employers to “weed out bad apples” – not define your
career. Some tests attempt to “categorize” your one-of-a-kind personality into a “type” or “score” so you can be
“classified. “Instead of putting you into a “classification box” like this, we assist you to create a customized solution unique to you.
Career Testing Program: Psychometric tests and analysis A battery of psychometric
“personality” tests designed to fit you into a “category” or “type. “Many of these tests are based on unproven theories of personality and psychology. Sadly, once “tested’ you still don’t have a plan

The Define Your Career difference

Avoid the weaknesses of these other career planning and career coaching programs with Define Your Career Destiny Home study course. It’s a proven, organized self-selection process. You determine what your career destiny is by going through a set of action steps that reveal your optimal career and set up an action plan to achieve it quickly.

You move yourself through the program to identify your optimal career or business. If you need assistance, Career Coaching is there to support you with an unparalleled level of coaching very reasonable rates.

Whether you need a fully coached three-week Fast Track program, individual coaching sessions for specific issues or no coaching at all, it’s up to you. The Define Your Career Destiny coaching support helps you with specific issues – based on specific items you uncover while going through the course.

I’ll assist you to overcome obstacles you may encounter while going through the process, whether you need assistance in defining your career, setting goals or putting together your career action plan.

For maximum coaching support, the Fast Track program provides daily support and weekly conferences over a three week designed to give you close support and structure over three weeks.

Find out more about coaching support here.

You are your own best career planner

If a career planner tries to play an all-knowing God or be your life coach, or lure you into an expensive long-term program like so many career services, you need to double check if that is necessary. You are your own best career planner.

Define Your Career helps you make the right series of choices with a career blueprint and self-assessment that you self-select.

Rather than spend your time on learning how to fit into a corporate box so you can sneak into a job. I will support you to develop your optimal career plan as quickly as possible for your particular speed and style.

You are in charge of your career plan, we are here to facilitate the process, from whatever the education, credentials, or experience level you are at right now.

Find out more about coaching support here

Retirement Scenarios To Consider

define your career retirement
By: Nancy <I’m gonna SNAP!

How does retirement fit into your career planning?

For some of you, retirement is a concept that is a painful thought, living on a low income, just scraping by. For others, it brings anxiety or uncertainty. For most, its blissful ignorance “let’s worry about that when we get there.”

We are socially engineered by financial companies to think retirement means having a bucket of money we draw down on. But retirement doesn’t have to mean a complete change to slacker mode.

 In fact, retirement can kill! The sudden cessation of work and routine can effect your health in negative ways.

Think outside the box for your retirement

No well run business or trust would operate from a drawdown on a bucket of money. It’s all about CASH FLOW. Looking at retirement in terms of cash flow is the way to think “outside the box” for retirement. What forms of cash flow could you generate for and during retirement?

Don’t think you will have enough savings? There are other many easy and simple ways to plan for a happy retirement cash flow.

Why not set up a small hobby business now, that can quietly grow into a source of ongoing cash flow during your retirement? Could you take courses in photography now, and develop a hobby that could make money when you retire? What career changes or choices could you make now or in the future to segue into a better retirement? There are many scenarios you can pursue. Take a few minutes to go through your retirement beliefs and explore some of the possibilities – which ones could you cultivate to give you a happier retirement?

Review your Retirement Scenarios

Test each level below to see where your comfort level is now, and where you would like to cultivate it to be.As you go through the scenarios below, ask yourself “Do I currently believe this?” and “does this reflect my money, career and lifestyle values?”


Retirement and Career Planning

Now after going through all these scenarios, ask yourself “Which retirement scenario would be the best one for me? Which one could I begin to cultivate now?

Finally, after going through these retirement scenarios, are you satisfied with your answers to those scenarios? If not, what retirement beliefs – from this list  – should you begin to cultivate now?

Question yourself a bit here: Is how I think about retirement right for me?

Retirement as cash flow
What new revenue stream strategies could you begin to employ now – to harvest as cash flow in your retirement? Consider hobbies, career changes, businesses, investments and any other ideas you’d enjoy.

Retirement scenarios are addressed in depth in Define Your Career Destiny Home Study Course


Unlock your Career Destiny today with my FREE Report

In How to Unlock your Career Destiny, I reveal the 5 Secrets that every
jobseeker must know to find the job they will love for a lifetime

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Larry Lafata, Career Discovery Coach

Larry LaFata is founder of and the world’s only Career Discovery Coach. He is dedicated to help you discover your Career Destiny, regardless of your background, education or experience. His innovative courses include Define Your Career Destiny one week home study course and Career Destiny Workshop for Besties.

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Larry LaFata, Career Discovery Coach "Coaching Makes Champions"