About DefineYourCareer.com

Here is an honest overview about us and how we help job seekers.

We have one mission:

To help you discover the career or business that is right for you, regardless of your experience, background or level of education

Who operates DefineYourCareer.com?

My name is Larry LaFata, and I am the founder of DefineYourCareer.com and the author of  Define Your Career Destiny, the ultimate career self assessment program.

I help you find a fulfilling career, without aptitude tests or personality tests – which I believe turn you into a commodity.

About my experience and background, and why I have the skills to help you discover your Career Destiny:

  • I bring a lifelong love and a deep business marketing background in helping businesses and individuals to develop marketing plans
  • I have developed sales and marketing plans for  numerous brand name companies, including AT&T, Sears, Dr. Computer and Ceridian
  • I have applied that  business marketing experience to benefit you as an individual, by developing career assessment courses so you can choose the career or  business you are meant for
  • My marketing background, experience and research are applied and synthesized to build home study courses with one goal: to help you to discover your most powerful financial value and to align your career  values and beliefs
  • My education includes a BA In Business Marketing and Business Administration
  • I also have numerous marketing certifications and 600 hours of marketing course completions

I employ multiple career coaching tools to get you real results

My career coaching roles here include many Career Coaching disciplines, honed over 25 years of experience, research and education including:

Career Destiny Coaching

My most important focus is helping you discover the career or business you are meant for – your Career Destiny

Career Change Coaching 

I reduce your anxiety and career move uncertainty by helping you vet your career decision, so you can be confident that your career change is based on a solid footing

Career Development Coaching 

I help you break down your career path to its most essential elements, prioritize what is most important to work on, then focus on Kaizen improvement & development

Career Mindset Coaching 

I help you align your values and beliefs, in order to remove the values conflicts and limiting beliefs that are holding you back from your Destiny 

Career Transition Coaching 

I help you make the transition to a new career role by helping you assess and identify your personal career transition roadmap

Career Manifestation Coach 

I help you manifest your Career Destiny by building daily intentions and affirmations that connect you to the universal superconscious to supply you with what you need

Career Affirmation Coaching 

I help you compose career affirmations to grow your personal poser and stay focused on your Career and Business Destiny

Job Search Coaching 

I do not assist with job search coaching because most career coaches already specialize in that field

Why am I in the career coaching and mindset coaching field?

When my daughter went through college, she needed assistance in deciding how to best utilize her talents.

After a thorough search, she found no reliable ways available for her to choose a career.

I took my training and experience helping businesses, and simply applied it to her as an individual.

Since then, I have continued on the pursuit of the ultimate career self assessment blueprint and career plan templates, to help others like you define your Career Destiny.

Larry Lafata

How does DefineYourCareer.com help me find my right career or business?

Using a series of career self-assessments, I help you identify the 5 factors of your career destiny. These self-assessments are based on proven business marketing concepts, applied to you as an individual.

It’s the best know way for you to make the massive transformation to the lifelong employment you are meant for. What I call your Career Destiny. 

So you don’t need to end up frustrated, broke, bored, in the wrong gig. And you don’t need to be uncertain of what to do with all your talent and aptitude.

Who can benefit most from my innovative career decision making process?

No matter what stage of a career decision making you are in, my career self-assessment funnel can help you make solid career choices:

  • If you are uncertain as to what career is right for you
  • If you are looking for a new career because you are bored or underemployed
  • If you are struggling in your job search and realize its not your resume or interviewing skills, its your job choice
  • If you are unhappy in your current career because of boring or stressful work, low pay, crappy working conditions, long hours, long commute, bad bosses or being underemployed
  • If you have graduated from college and are not sure what career path is best for you
  • If you need to change your career because of a dislocation
  • If you are considering continuing education as a path to change careers or enhance career
  • If you are an Entrepreneur or Work At Home and want to vet if your business idea is right for you
  • If you have limiting beliefs or values conflicts holding you back but are not sure what they are

If you are in any of these scenarios, my career plan template courses and career workshops can change the course of your career path.

My Career Destiny Proverb explains the philosophy of what I do best:

Larry LaFata's Career Destiny Proverb

It’s not the boss, its the job!

Is it your boss, or is it the job?

What’s the secret?

Simple. The Define Your Career self-assessment process is based on proven business marketing strategies that successful businesses use. These proven strategies are applied to you as an individual.

This empowers you to self-assess your ideal employment or business venture.

For example, successful businesses know who their target market is. You as an individual can learn how to do the same.

Successful organizations all know what value they best bring to market, and they invest in how to message that value to generate business. You can harness those same powers for yourself as an individual.

So instead of being an expendable commodity worker, just another employee looking for just another job, you are a branded superstar that knows what your greatest marketable value is. You’re someone who knows where they fit and knows where they are going.

The magnetic effect of your Career Destiny

Once you define your Career Destiny, a magnetic affect occurs.

You quickly attract the people, places, opportunities and events that manifest your Career Destiny. Depending how you pull it off, it can happen and manifest quickly.

How you benefit from this breakthrough self-assessment process:

A defined career destiny  supercharges your entire employment mindset and lifestyle:

  • You have job satisfaction – because you are working with the right community and audience, doing what you are meant to do, you are the happiest and most productive you can be
  • No competition – your unique role will unearth career & business opportunities no one else can copy
  • Lifetime job security – when you identify your unique career role, it creates a lifetime employment path that no one can ever take from you or fire you from
  • You overcome the top obstacles that stop most job searches cold – no more uncertainty, anxiety or lack of confidence
  • You believe in yourself and your path! So you stop feeling sorry for yourself, you stop feeling needy – your defined career destiny gives you powerful confidence and an urgent mission that won’t be denied

At the end of the career self -assessment process you are clear about:

By identifying the 5 factors that define your destiny, you will be confident about:

  • The career role where you can you be the superstar, in the arena can you dominate
  • Which of your talents or skills can produce the most marketable value
  • Who your target market is – that audience you are destined to serve
  • What field or industry you belong in,  the community you best work within
  • What to do if there is no education path for your defined career destiny
  • If you are an entrepreneur or not – and what business venture is right for you

Once you define the optimal career role you are uniquely suited to, you will be amazed how all kinds of job opportunities present themselves!

Your sharp new focus on your career or business destiny attracts advantageous career moves and new business alliances – and attracts opportunities and alliances to reveal themselves to you.

You’ll soon find yourself “on the shortlist” in any field of job candidates. You are able to “hang in there” when the going gets tough, because you know you are on the right path. Not only do you have extreme job satisfaction and more control in your life, but you make the world a better place. And – when you manage it right – the money flows.

How does the Define Your Career Destiny process work?

You simply slide down a funnel of 10 fill-in-the-blank career self assessments. This reveals what career or business is optimal for you, in less time than it takes to watch your favorite movie.

All Home Study Courses and Career Workshops include hands-on career coaching consults and unlimited email.

This kind of career coaching support allows you to make career breakthroughs that you could never achieve on your own.


What else do we do here?

I focus on everything related to discovering your Career Destiny

  • Lifetime Career Action Plan The Career Destiny Fast Track 3 week home study course builds on the Define Your Career Destiny home study course. It then boosts your Career Destiny into action, by converting your career plan blueprint into an action plan. This includes Goal Setting, milestones and Career Action Plan steps
  • Best Friends can build a business together with Career Destiny Workshop for Friends: where a group of 3 or more friends can discover their Shared Business Destiny together and as individuals
  • Career Mindset Coaching: I  support your career assessment process  with Mindset Coaching consults to remove self-limiting beliefs that may be holding you back

In addition to Define Your Career Destiny Courses and Workshops I develop other helpful publications including:

What DON’T we do?


  • We NEVER use career aptitude tests, personality tests or psychometric tests. I believe these tests are designed to put you in a category box like cattle – not help you discover where your unique value is
  • We don’t charge you for an initial coaching consult – you can’t solve a problem in 30 minutes
  • We don’t offer resume editing services, interview tips or job search listings
  • We don’t offer vague Life Coaching, social work or try to change who you are
  • We don’t offer open-ended coaching packages that string you along
  • We don’t waste your time on chasing unicorns! 🦄🦄

In summary: DefineYourCareer.com is dedicated to help you discover your career or business Destiny

My career self assessment courses have one goal: to help you to discover the lifetime employment you are meant for.

And to give you the best results possible, all my home study courses are supported by live, hands-on career coaching guidance.

This helps you to discover your Career Destiny and manifest it with great certainty.

Click on your choice of three courses or workshop to get started on discovering your career destiny:

 Your Career Destiny Awaits!

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