About Define Your Career

Who operates DefineYourCareer.com?

My name is Larry LaFata, and I am the Founder of DefineYourCareer.com, and the author of Define Your Career Destiny, the ultimate career self assessment program.

I help you find a fulfilling career, regardless of your experience, background or education. All with NO aptitude tests or personality tests – which I believe put you into a box.

About my experience and background, and why I have the skills to help you discover your Career Destiny:

I bring a lifelong love and a deep business marketing background in helping businesses and individuals to develop marketing plans
I have developed sales and marketing plans for numerous brand name companies, including AT&T, Sears, Dr. Computer and Ceridian
You benefit from my business marketing experience, as I have applied it to develop courses and coaching that help you as an individual to discover the career or business you are meant for
My marketing background, experience and research are applied and synthesized to build home study courses with one goal: to help you to discover your most powerful financial value while aligning your career to your values and beliefs
My education includes a BA In Business Marketing and Business Administration
I also have numerous marketing certifications and 600 hours of marketing course completions
My career coaching roles here include Career Destiny Coach, Career Transition Coach, Career Change Coach, Mindset Coach and Career Development Coach

Why am I in the career coaching and mindset coaching field?

When my daughter went through college, she needed assistance in deciding how to best utilize her talents.

After a thorough search, she found no reliable ways available for her to choose a career.

I took my training and experience helping businesses, and simply applied it to her as an individual. I have since then continued on the pursuit of the ultimate career self assessment blueprint, to help others like you define your Career Destiny.

What does DefineYourCareer.com do?

My only focus is to help you to make the massive transformation to the lifelong employment you are meant for, what I call your Career Destiny.

Best of all, we accomplish this no matter what you background, experience or level of education.

So you don’t need to end up frustrated, broke, bored, in the wrong gig. An you don’t need to be uncertain of what to do with all your talent and aptitude.

With my career self-assessment funnel, you will gain the confidence to make the right decisions to deal with:

Looking for a new career
Struggling in your job search
If you are unhappy in your current career because of low pay, working conditions, long hours, long commute, bad bosses or being underemployed
If you have graduated from college and are not sure what path is best for you
If you need to change your career
Before considering continuing education as a path to change careers or enhance career
If you are an Entrepreneur or Work At Home and want to vet if your business idea is right for you

If you are in any of these scenarios, my courses can help.

My Career Destiny Proverb explains the philosophy of what I do best:

What’s the secret?

Simple. The Define Your Career self-assessment process is based on proven business marketing strategies that successful businesses use. These proven strategies are applied to you as an individual.

This empowers you to self-assess your ideal employment or business venture.

For example, successful businesses know who their target market is. You as an individual can learn how to do the same.

Successful organizations all know what value they best bring to market, and they invest in how to message that value to generate business. You too will understand how to harness those same powers for yourself as an individual.

So instead of being an expendable commodity worker, just another employee looking for just another job, you are a branded superstar that knows what your greatest marketable value is. You’re someone who knows where they fit and knows where they are going.

The magnetic effect of your Career Destiny

Once you have defined your Career Destiny, a magnetic affect occurs.

You quickly attract the people, places, opportunities and events that manifest your Career Destiny. Depending how you pull it off, it can happen and manifest quickly.

How you benefit from this breakthrough process:

A defined career destiny will supercharge your entire employment outlook and lifestyle:

You’ll have Career satisfaction – because you are working with the right community and audience, doing what you are meant to do, you are the happiest and most productive you can be
No competition – your unique role will unearth career & business opportunities no one else can copy
Lifetime job security – your career role that is unique to just you – creates a lifetime employment path. No one can ever take it from you or fire you
You overcome the top obstacles that stop most job searches cold – uncertainty and lack of confidence
You are serving the tribe you are meant to serve – so your employment is a joy
You believe in yourself and your path! So you stop feeling sorry for yourself or feeling needy – your defined career destiny gives you powerful confidence and an urgent mission that won’t be denied

At the end of the process you will discover:

What career your should pursue, where you can be the confident rock star
Which of your talents or skills produce the most marketable value
Who is your target market – that audience you are destined to serve
What field or industry you belong in, the community you best work within
What to do if there is no education path for your defined career destiny
If you are an entrepreneur or not – and what business venture is right for you

Once you define the optimal career role you are uniquely suited to, you will be amazed how all kinds of job opportunities present themselves!

Your sharp new focus on your career or business destiny attracts advantageous career moves and new business alliances – and attracts opportunities and alliances to reveal themselves to you.

You’ll soon find yourself “on the shortlist” in any field of job candidates. You are able to “hang in there” when the going gets tough, because you know you are on the right path. Not only do you have extreme job satisfaction and more control in your life, but you make the world a better place. And – when you manage it right – the money flows.

How does it work?

You simply go through a few career self assessment exercises that slide you down a funnel to reveal what career or business is optimal for you, in less time than it takes to watch your favorite movie. The Home Study Course includes hands-on career coaching consults and email.

These assessments each build on each other to reveal the blueprint of your Career and Business Destiny.

What else do you do here?

Fast Track Your Career Destiny: The Career Destiny Fast Track program builds on the Define Your Career Destiny home study course. It boosts your Career Destiny into action, by converting your career plan blueprint into an action plan. This includes Goal Setting, milestones and Career Action Plan steps
Career Destiny Workshop for Besties: best friends can discover their career or business Destiny together and as individuals
Mindset Coaching: I also support your career assessment process with Mindset Coaching consults to remove self-limiting beliefs that may be holding you back

In addition to Define Your Career Destiny Course I write a weekly blog and and helpful home study courses:

How to use Rewards to Motivate Your Teams
Career Development Plan Templates
Values Based Motivation
And several others

What DON’T you do?

We NEVER use career aptitude tests, personality tests or psychometric tests. I believe these tests are designed to put you in a category box like cattle – not help you discover where your unique value is
We don’t offer vague Life Coaching or social work
We don’t offer open-ended coaching packages that string you along
We don’t offer Resume services
We don’t offer interview tips
We don’t offer job listings
We don’t waste your time on chasing unicorns

Summary: Dedicated to help you discover your career or business Destiny

My career self assessment courses have one goal: to help you to discover the lifetime employment you are meant for.

To give you best results possible, all my home study courses are supported by live, hands-on career coaching guidance.

This helps you to discover your Career Destiny and manifest it with great certainty.

Your Career Destiny Awaits You!