About Larry LaFata

Larry LaFata is a Career Development Coach and Founder of DefineYourCareer.com

Larry’s Career Destiny Proverb explains how he helps you find the career you are meant for:

Larry LaFata's Career Destiny Proverb

Welcome to DefineYourCareer.com

Larry LaFata, Founder - my mission statement

My mission is to help you discover what career is right for you, regardless of your background, experience or level of education.

DefineYourCareer.com was founded to provide step-by-step career self assessments and other career decision tools, to insure you unlock your Career Destiny.

You can find a complete description about DefineYourCareer.com here.

About Larry LaFata and how he helps you define your career path

Hi, I’m Larry LaFata, the Founder of defineyourcareer.com. I am a career discovery and self assessment specialist, with one goal: to give you lifetime confidence and direction about what career path best expresses your identity.

If you are uncertain as to what the next step in your career path or career transition should be, you are in the right place.

How Larry LaFata is qualified to help you find your right career or business

My career planning background includes more than 25 plus years helping 100’s of businesses and individuals to better market and sell themselves, including AT&T, Ceridian, Sears, ADT, Doctor Computer and hundreds of small businesses.

I simply take the same proven branding and marketing process that works for business, and apply that to defining you as an individual.

You’ll benefit from my years of business marketing experience. I retooled it to streamline a short self-assessment process for individuals. So you can quickly uncover your career or business destiny – in less time than it takes to watch your favorite ball game or movie.

My precise self-assessments help you self-select the the career or business that you are a fit for.  You identify what career is right for you using the 5 Factors of your Career Destiny., Its an assessment process that I developed over 25 years in the business evaluation field.

The innovation of this career discovery process is that you assess yourself like a business, not like a psychologist with personality tests.

The result? You discover the career path you are meant for. You work in the lifestyle environment you prefer. 

This resolves the main problem of so many job-seekers: they take the wrong jobs for the wrong reason: its convenient, pays ok, a friend suggested it, etc.

This also rescues those who may struggle to make it big in the wrong line of business. If you are in the wrong career, no matter how hard you work, over time you can face burnout.

Book a Free Career Discovery Coaching Call

I offer a Free Career Discovery Coaching Call, where you can discover if my self assessment process is right for you. Book one now, at a convenient date and time for you, and we can chat then

Book a Free Coaching Discovery Call Now

Step-by-step to choose a new career: Career Discovery and Self-Assessment Courses and Career Coaching Packages

Finding the career or business you are best suited to is my business. And unlike other career coaches, it is  my only focus. I don’t help you with polishing your resume, interview skills or how to job search online.

My career discovery and self-assessment courses are a guaranteed way for you to uncover the career path or entrepreneurial business that is right for you. 

You can define your career destiny by yourself, or you can build a business with friends by defining your career destiny with a group of friends.

Career Discovery Home Study Courses

How do you find a career you will love? My Home Study Courses and Group Workshops show you how

Decide on your right career or business with my innovative and precise career self assessments and career planning tools. 

  • Define Your Career Destiny is a one week home study course with hands-on career coaching. You’ll discover the career or business that is your destiny

  • Career Destiny Workshop for Friends is a 2 hour workshop where friends can identify their Shared Business Destiny

    • Friends complete a joint group career assessment to discover the business, joint venture or project they can all build together

    • This joint process avoids many of the pitfalls that can develop when you start a business with friends

  • Career Fast Track Action Plan – a complete 5 Year Career Action Plan – This two week home study course is only available to those who have completed the Define Your Career Destiny course first.

    • Week One: You convert your Career Destiny into an array of lifetime goals

    • Week two you ignite your short term, medium term and long term goals into a 5 year Career Action Plan that manifests your Career or Business Destiny quickly. 

  • Employee Development Plan Template Kit – for small to medium size businesses – is a lean employee development plan template for department managers and business owners

    • Boost employee performance improvement on day one

    • Focus only on employees job-related proficiencies

Try These Free Career Change and Career Decision Making Resources

I offer several free resources to simplify you career change and decision making, including:

Career Change Quiz

My free career change quiz will give you career clarity quickly. You can size up any job by answering these 5 questions. 

career change quiz: 5 questions to size up if its a good career

Career Decision Making Guide

This career decision making guide helps look at the rules you use to make career decisions.

Free career decision making worksheet in fillable pdf

How to Find a Career You Love - free career discovery and self-assessment guide

Free career discovery and career self-assessment guide, shows you how to uncover your career destiny

How to Unlock Your Career Destiny and find the job you are meant for!

How Larry uses multiple career coaching disciplines as key components of your career discovery and self assesment

An important distinction I bring to my practice is that all my home study courses and workshops include a hands on Career Coach. 

Based on my 25+ years experience in business and individual evaluation marketing, and my deep research into career discovery assessment, I have mastered and written about many types of career coaching.

Because I know that working with you one-on-one is the best way to make your career breakthrough.

My career coaching includes many disciplines:

  • As a Career Discovery Coach – I help you discover the career or business that is your Destiny

  • Career Mindset Coach – I guide you to eliminate limiting beliefs so you can cultivate a positive and abundant career mindset

  • Career Development Coach – I help businesses to boost employee job performance by focusing on job-related proficiencies

  • Growth Mindset Coach – I help you expand your paradigm to cultivate a growth mindset

  • Career Change Coach – I guide those in career transition or career change to make a smooth transition

  • Career Decision Coach – I help you discover the career or business that is your Destiny

  • Self Development Coach – I provide self-growth coaching and fill-in-the-blank templates for you to self-manage your development

  • Lifestyle Coach – I help you to program positive lifestyle choices

  • Vision Coach – I guide you to identify and define a clear vision of your career or business Destiny

This depth of coaching skills gives you the deepest possible level of assistance. Depending on your particular situation, I can provide you with the right kind of coaching.

The importance of the right kind of career coaching is that it provides you with an experienced helping hand, that is OUTSIDE your normal circle. This is often the only way for you to break the inertia that was holding you back to make your breakthrough to manifest your destiny.

Larry's comparison chart of online career coaching services

To find out more about career coaching services, please visit my Online career coaching hub

I care about your success, and prove it with how reasonable I am in my career coaching services. So any struggling job seeker can take advantage of my affordable career coaching programs to manifest their Career Destiny quickly.

My career self-assessment courses are the most organized in the industry, so all you have to do is complete the modules and slide down the funnel to you Career Destiny.

Whether you are looking for a new career, are struggling in your job search, or are afflicted with the most awful of fates – bored underemployment – and wish could change your current employment, you’ll find a refreshing point of view here that is definitely outside the box.

How do I find the career I am meant for: Who Larry helps best

As an independent career discovery consultant, I work directly with many types of job seekers.

If you are looking to change careers and need some assistance with career transition to a new career or business, I can help:

  • Career Change: If you need to make a career change transition at 30, 40 or 50, and want to find the right new career

  • How to decide on a career: If you are undecided what career to choose 

  • How to choose a career: If you need a step by step process to find the career that is right for you

  • Small business ideas: If you are entrepreneur but not sure what business to choose

  • Careers without college: If you don’t have a college degree or job experience and need some direction how to make a career change

  • Career advisors: I help institutional clients such as college student advisors, career advisors, and vocational counseling advisors

Career Transition Coaching: How larry assists you to make a smooth career change?

A career change is a huge, important transition in your life. My innovative approach helps you to transition to your career destiny smoothly. So you avoid making a career move that you regret. Especially if you are making a career change at 40 or 50.

Using career path self-assessment tools, goal setting, and self-managing action plans, I help you overcome the 3 main obstacles to career change.

My most powerful vehicle to assist you to discover your right career, is the Define Your Career Destiny Home Study Course. It’s a career plan template and self-assessment tool that enables you to:

  • Define your career or business destiny and vet that its is the right decision

  • Convert that career destiny into goals to achieve it

  • Put those goals into an Action Plan so you can be the Rock Star in your field and manifest your Career Destiny

What career path questions does Larry LaFata help you resolve?

Finding the lifetime career path that you are well suited to

With 25+ years of evaluating businesses marketing, I developed an accurate self-assessment process for individuals.

So I am able to resolve your career path discovery and development questions such as:

Using my simple career plan blueprint and self-assessment process, you will uncover your career path solution. I am here for you. I include hands on coaching consults to overcome any snags you encounter in the process.

Larry won't put you in a box with personality tests or career tests like most other career coaches do

Most career coaches are trained to help you with job search, interviews and resumes – not identifying what career is right for you.

So they end up falling back to using career tests such as aptitude tests and personality tests. These tests measure you, but don’t define you.

I don’t use them. I want you to evaluate yourself like a business does, not like a psychologist does with their psychometric tests. 

Why Larry LaFata does NOT use career Aptitude tests or Personality Tests, like so many other career coaches do

No career test box at defineyourcareer.com

I’m considered unique in the industry because I do not use Career Personality Tests, Aptitude Tests or other psychometric tests.

I believe these tests put you into a box, category or classification that has nothing to do with manifesting your Destiny.

You may be good at math, doesn’t mean you want to work with numbers all day! You may be introverted, that shouldn’t limit you to certain job classifications.

For example, just ask Elon Musk, who though is famously introverted is one of the most successful entrepreneurs in history.

Why did Larry go into Career Development Coaching?

The main reason my programs, speaking engagements, and career mindset coaching have been so effective, is my lifelong love for marketing.

Even as a kid, I sent away for every toy I could on the back of Cheerios cereal box, and from the ads in the back of my Spider-Man comic books.

From Green Lantern Rings to seahorses, from Venus Fly Traps to postage stamps collections, I got them all.

By 5th grade, my love for marketing merged with being an entrepreneur. I started selling creepy crawlers at school for $.25 cents each – that I made with my Creepy Crawler machine I received as a Christmas present.

By 12 years old I was selling packs of firecrackers, until I got suspended from school in 7th grade! I sold greeting cards and fruitcakes door to door in High School. At age 17 I moved up to media marketing, placing ads in the local newspaper for $3.00 marketing handwriting analysis.

I then went to college for Marketing, and hold a BA in Business Marketing from William Paterson University. Soon after graduation, I worked at an investment banking firm on Wall Street and later established Working by Design in 2002.

How does Larry LaFata improve your life?

Every one of my publications and home study courses are designed to improve your life by helping you choose the right career or business.

My marketing studies, research, and career in business consulting grew my body of knowledge and experience which guides my career discovery process.

The result is I have authored numerous self-published courses, ebooks and blog posts including  Define Your Career and Career Destiny Workshop for Friends.

All my publications are designed to improve your life, lifestyle and manifest abundance – it is my business promise.

To get started manifesting your career Destiny, my step by step career assessment guides you how.

Define Your Career Destiny - one week home study course

How to contact Larry

The best way to contact Larry is to complete this contact form and I will reply shortly

Your Career Destiny Awaits!

More resources to choose a career and make smooth career change decisions

Need help with a career decision? Why a Career Change Coach is your best bet (in 2023)

Need help with a career decision? Why a Career Change Coach is your best bet (for 2023)

If you need assistance with a career decision, the best career coach for the job may be a career change coach. 

The reason I say this is because a typical career coach’s main training and focus is as a generalist. They can help you with many aspects of your job search, IF you are already decided on your career path.

However if you are uncertain about a career move, a career coach doesn’t really have the training or expertise to help you with that. They typically employ clumsy tools such as job matching from  personality tests.

In contrast, as a career change coach, my only focus is to help guide you to manifest the career destiny you are meant for. Especially if you are uncertain about what career path is best for you. 

The career coaching services comparison below explains the differences between a traditional career coach role and a career change coach’s approach. 

My career destiny proverb explains my coaching approach in the most concise way:

The old adage “you can become whoever you want to be” is not necessarily true.

However, you can become who your are meant to be.
That is your Career Destiny.

Larry LaFata, Founder Define Your Career

Larry Lafata, Career Discovery Coach

The right career change coach can help you make your career move with confidence

If you are making an important career decision,  you want to give yourself the best chance to finally land in a career where you are happy.

You don’t want to just jump jobs to get away from where you are, for example with a lateral career move. If you work through it right, you can make your career move count this time.

To know who can best help you to find the career that you are meant for, this quick career coaching comparison shows you how a career change coach can help you avoid this.

In this article: Need help with a career decision? Why a Career Discovery Coach is your best bet (for 2022) we will cover:

The three ways a career change coach differs from a typical career coach to help you choose a new career

What does a career coach do? Their typical job function and the tools they use to help you find a new career

What does a Career Change Coach do? Their job function and tools used to help you find a new career

Difference in processes and tools used by a Career Coach vs. a Career Change Coach

How much does a career coach cost? What services are included?

How much does a Career Change Coach cost, and what services are included?

Summary of the three reasons you need a Career Change Coach if you want to choose a new career

Three ways a career change coach differs from a typical career coach to help you choose a new career

  • Our job function: A career change coach focuses on helping you choose the career you are meant for vs. a career coach uses job matching to match you to a category of jobs

  • The process and the tools we use: A career change coach uses self-assessments vs. a career coach who uses aptitude tests and personality tests

  • Our Cost structure: Transparent one-time pricing on packages vs. typical career coach uses open ended consults and test packages

Job functions: how a Career Coach and a Career Change Coach differ

Let’s start with a comparison of the job functions that differentiates a career coach from a career change coach. 

The primary difference between most career coaches and a career change coach can be summed up in our approach: job search vs choosing a career. 

What does a career coach do? Their typical job function and tools they use to help you search for a job

  • The primary function of a career coach is to help you with your job search action plan, which can take one to six months

  • Services they specialize in are resume writing, resume optimization for Applicant Tracking System, LinkedIn profile optimization, interview preparation, salary negotiation tactics, company research, HR guidance, finding a job, and other related services

  • Career coaches do not specialize in helping you find a new career: what they actually do is what is a form of  job matching – they match your aptitude and personality test results to a job category

    • Job matching evaluates various psychological, intellectual and personality traits by using aptitude tests, MBTI Personality tests, Strong Interest Inventory tests etc. to attempt to assess suitability for a particular field or job

    • A Career Coach attempts to match you to a job category based on your test results

What does a career change coach do? Job function and tools they use to help you find a new career

Sometimes you think your difficulty in finding a good job is your interviewing skills or resume, when in fact the problem may be that you are looking for jobs that are not a good fit for you. A good career change coach can flush this out.

I do this by using a series of fill-in-the-blank self-assessments and other tools that allow you to choose the career or business that is the right fit for you. This process works regardless of your work experience, your economic background or level of education.

If you are frustrated about your job search, are in a career transition and need to make a career change, or just uncertain about how to find a new career, a career change coach has the tools which are best suited to help you find your way. 

  • A Career Change Coach’s primary job function is to guide you on how to choose the career or business you are meant for, which typically takes one to three weeks

  • Primary services and tools provided by a career change coach include: 

    • Fill-in-the-blank career self-assessment to identify the Five Factors of your Career Destiny so you can self-select the career you will love for a lifetime

    • Lifetime career goal setting tools so you can vet and set lifelong, long term and short-term goals

    • A 5 year Action Plan template which ignites your career goals into manageable daily steps so you can manifest your career destiny as quickly as possible

    • A weekly self-management tool to keep you on track to your destiny and grow your management capacity

    • Mindset programming: a career change coach will help you program positive intention so you can stay mentally tough during your transition. Through positive affirmations and visualization techniques, you internalize powerful new values that help manifest your career destiny permanently

  • Primary services also include hands-on live career coaching on zoom video call to:

    • Support you in completing the courses and workshops so you get best results

    • Guide you through obstacles to your customized, unique-to-you Career Destiny

    • Brainstorm ideas, business ventures and career options you couldn’t come up with on your own

  • What a career change coach does NOT specialize in: job search, resume writing, interviewing skills, LinkedIn profile, or online job search engine skills  

You would typically use a Career Change Coach first, to uncover your career destiny, then if needed use a career coach for your job search.

Difference in processes and tools used by a Career Coach vs. a Career Change Coach

To find a career you will love for a lifetime, a career that is unique to you, you need the right tools.

The primary difference between most career coaches and a career change coach can be summed up in our approach: career tests vs career destiny.

Career coaches use of psychometric tests

  • Career coaches use career aptitude tests, personality type tests, strong interest inventory and other psychometric test results to match you to a job category

    • Test results put you into a box and turns you into a commodity, you become a widget who can be matched to a specific narrow set of jobs on job search websites

Career change coaches do not use psychometric tests, they use self-assessments

  • A Career Change Coach uses innovative self-assessments based on proven business marketing principles

    • This allows you to identify the 5 Factors of your optimal career and manifest your one-of-a-kind Career Destiny

  • A career change coach NEVER uses psychometric tests such as MBTI personality tests

    • I believe these tests are invasive psychological assessments that measure your mind and compare your test results to a database of others

    • They allow recruiters and employers to view you with a bias, so they can ‘weed you out’ of certain jobs

Difference in costs and fees between a Career Coach and a Career Change Coach

Let’s compare what a career coach costs to a my career change coaching prices. The primary difference between the costs of a career coach and a career change coach is transparency.

Career coaching packages pricing:

  • Career coaches need to talk to you first, and then base your package pricing on discussions or tests

  • Career coaches have different consult fees based on your situation and their level of experience; they may categorize you by your gender, if you are a college grad, career change, executive, etc.

Career change coaching pricing

  • A career change coach offers the same initial consult price to everyone – free

  • An honest career change coach has one set price for everyone, no matter your experience, background, education or current job situation

How much does a career coach cost? What services are included?

Add Your Heading Text Here

Career Coaching Services typically include an initial consult, then depending on your needs, will continue as ongoing coaching consults or build out a complete package.

The difficulty in career coaches pricing is your services start as open ended consults. 

Add in aptitude tests and consults to discuss test results, or choose a package, and it can add up to an average of $1500 to $3500 by the time you are done. It may not be a transparent process.

How much does a Career Change Coaching package at DefineYourCareer.com cost, and what services are included?

My Career Change Coaching has transparent package pricing from $99 to $497.

All courses and workshops include live, hands-on career coaching and 24/7 email.

No additional coaching consults are added and you are not pushed into expensive unadvertised packages. Total honesty and 100% transparent pricing.

Career Change Coaching Services off several levels of career change coaching, including:: 

    • Includes three hands on career coaching consults and 24/7 email support

Summary of why a Career Change Coach is your best option to choose a new career

If your goal is to discover what career or business is right for you, a typical career coach simply doesn’t have the tools, experience or process in place to help you discover the career you are meant for.

They simply are not trained or skilled to help you choose a career you will love.

In contrast, a Career Change Coach has the credentials, experience and authorship of innovative courses to best help you to choose a career or business you will love for a lifetime. Without any invasive psychometric tests.

To find out more about how to choose a career or business that is right for you,
Larry offers one week home study course called Define Your Career Destiny.
Here’s how to get yours now:

About Define Your Career

About Define Your Career

The best way to tell you about define your career is to tell you about my mission.
Discover your career destiny - https://defineyourcareer.com

Define Your Career is dedicated to manifesting your career destiny and eliminating underemployment. With a recent study from Gallup Organization The State of the American Work Place  showing 70% of Americans don’t like their jobs, and are not fully engaged, this is a large workplace issue:

“Gallup finds that (of approximately 100 million holding full time jobs) the 30 million engaged
employees in the U.S. come up with most of the innovative ideas, create most of a company’s
new customers, and have the most entrepreneurial energy.”

You want to be one of the engaged ones. To thrive – not just survive. With our career plan
blueprint and dedication to your breakthrough, you can.

What clients does Define Your Career help to choose a career?

  • If you want to change your career, but want to be sure you make a career change your won’t regret

  • If you are job hunting and want to stand out from all other job candidates

  • If you are considering a new career

  • If you have graduated University and are not sure what career path is best for you

  • If you suffer with low pay, working conditions, long hours, long commute or bad bosses

  • If you have been downsized, laid off or your industry has been outsourced

  • Before you make the huge, expensive commitment of continuing education
    as a path to change careers or enhance career – you want to be sure you are
    investing in your career destiny

This work experience diagram shows what level of career planning may be required

Career Planning vs. Work experience - https://defineyourcareer.comWhat’s our secret?
Simple. The Define Your Career assessment process is a career plan blueprint that takes
proven business marketing strategies that successful businesses use. It applies those
strategies to help you assess the ideal employment or business venture that works for you as
an individual.

Successful businesses know what value they best bring to market, and know how to message
that value to generate business. You will understand how to harness that same power for
yourself as an individual.

So instead of being a commodity, just another employee looking for just another job, you are a
branded superstar that knows what your greatest marketable value is. You’re someone who
knows where they fit and knows where they are going. So the hiring process is near effortless
and in fact will magnetically attract you. This means:

  • No competition – you will find career and business opportunities no one else can
  • Lifetime job security – because you create a solution that is unique to just you – you
    create a lifetime employment path that no one can ever take from you or fire you from
  • Career satisfaction – because you are working with the right community and right
    audience, you are happiest and most productive
  • Certainty in your career decisions – if you are deciding if being an entrepreneur is right
    for you, or if you should invest in continuing education, or even move to a new city, this
    process vets your decision

How does it work?
You simply slide down a funnel of 10 career self-assessment exercises that reveal what career
or business is optimal for you, in less time than it takes to watch your favorite movie.

These assessments each build on each other to reveal the key 5 contributing factors of your
career destiny. At the end of the process you will discover:

  • Where can you be the rock star
  • Where do you create the most value
  • What audience you are destined to serve
  • What community you best work within
  • Which talents or skills produce the most marketable value
  • How to use what lifestyle you are interested in and desire as part of your employment
  • What values and beliefs power your “employment enjoyment”
  • If you are an entrepreneur – what business venture is right for you

What career blueprint and self-assessment products does defineyourcareer.com offer?

Define Your Career Destiny
– the ultimate career discovery blueprint

Coaching support helps you through obstacles, to brainstorms ways to segue into your career destiny, and to keep you motivated

What else do you do here?
We also provide career planning speaking engagements at colleges (pro-bono at prisons and shelters)  which include one day and 2 day career blueprint workshops and speaking on other career planning topics.

About the author – Larry LaFata
The author and publisher, Larry LaFata, specializes in curing your underemployment.

He has taken his 20 years of business marketing experience, and re-engineered it into a process that powers individuals to release their most powerful economic value.

“The one thing I see repeatedly in failing small businesses and individuals is a lack of focus on
identifying where you shine best. That is my focus here.” Says LaFata.

LaFata left the Bond Market on Wall Street in the late 80’s, started a sales and marketing
consulting company in 1994, called Working by Design LLC. He has helped numerous
businesses and individuals with their sales and marketing since then.

He has simply taking the same proven branding and marketing process that works for business and applies those same strategies to branding & marketing you as an individual.

What don’t we do?
Our career path planning helps you discover your new career destiny or entrepreneurial
business venture, and create a plan to achieve it. That is what we do, that is all we do here.

What we don’t do is:

  • We NEVER use psychometric tests, personality tests, career tests or aptitude tests –
    these tests are designed to score you, classify you or put you in a category box like
    cattle –  not help you discover where your unique value is
  • We don’t offer vague Life Coaching
  • We don’t offer Resume services except for coaching clients
  • We don’t offer job listings
I offer three ways to find a career you love, click on image below to find out about all my Career Discovery Services:

A Defined Career – Richard Branson

A Big birthday for Richard Branson

Richard Branson, Photo from LinkedIn.com

One of my all-time favorite entrepreneurs is Richard Branson, (Sir Richard Charles Nicholas Branson to be exact) the UK Billionaire who dropped out of school at 16 years old to later launch Virgin records.

His birthday is tomorrow, July 18th, so let’s all wish him a VERY happy 65th. Not that he’ll EVER retire!

Branson  founded Virgin Group, which includes 400 companies in 30 countries. His personal net worth is $4.8 Billion, but his influence far exceeds his wealth. For example, on LinkedIn he is the #1 influencer there, with 8,137,000+ followers.

His latest ventures include suborbital space tourism, and writing witty books. He may even have a few more books coming, having recently penned The Virgin Way: How to listen, learn, laugh and lead.

Career and Entrepreneur Skills
Like Benjamin Franklin, one of Branson’s first ventures was launching a magazine, called Student. he knew early on that publishing was a fast way to success.

By the time he was 23, his publishing ventures had turned to music, when he launched Virgin Records and signed his first artist Mike Olfield, who had the smash hit ”Tubular Bells.”

Branson’s key career skill is defining his unique career identity, which expresses itself in his many roles: adventurer, entrepreneur and now philanthropist. His values guide his career path. He talks a lot about his values and  how the Branson brand thrives by having purpose

This is why one of the longest chapters in Define Your Career Destiny Course is about vetting your values – so you can clarify your business purpose to guide your career choices, like Branson has done so spectacularly.

His sense of adventure permeates everything he does, in both business and personal ventures. You can sometimes find him high above the earth in flight.

To learn more about Branson – including some great photos – go to  Virgin.com/richard-branson

Enjoy the ride.

A Defined Career – Donald Trump

You may know Donald Trump from his hit show The Apprentice or his run fro President.

Trump is truly an example of a defined career. He is an author, a Real Estate developer and involved in many other business interests.

Unlike many other wealthy heirs who’ve squandered their family fortunes, like Paris Hilton ALMOST did before she straightened out, Trump multiplied his wealth. But many who come into wealth are not so lucky.

Lottery Winner Syndrome
In fact over 70% of wealth is lost by the second generation and more than a whopping 90% of wealth is evaporated by the third generation according to this Wall Street Journal article on squandered, Lost or mishandled inheritance.

I talk about this often, its called the Lottery Winner Syndrome – where your internal belief system cannot handle the enormous pressure of tremendous new wealth.  Pro golfer Tiger Woods is a pretty recent example. Soon after  Woods dad died, he went on a sex binge that destabilized his career and destroyed his marraige. Without that support system his dad provided, he fell apart;  his belief system couldn’t handle his huge success.

Another example is NFL players.  78% of NFL players go bankrupt or broke 2 years aft they retire. In boxing,  Mike Tyson reportedly blew over $200 million in earnings. These athletes are able to go into huge debt – based on their brand – and then are unable to repay it.

Limiting Beliefs
We all have sophisticated beliefs system, based on many factors. Many of these beliefs limit us. They are called limiting beliefs. They could come from family, friends, social engineering, insecurities we have developed, media programming, numerous places.

These beliefs guide our decisions. If they are flawed beliefs – such as the belief “I don’t deserve all this wealth!” or “I can’t handle all this wealth, too much pressure!”  You will find ways and make decisions to align your wealth to what you believe you deserve.

This works in your career path decisions as well. You may be worth WAY more than your salary or compensation plan, but on some level you only ask for XYZ pay instead of what you are worth. You may do this with spouse decisions and social decisions as well.

The good news is these limiting beliefs can be unlearned! 

Yes. You can consciously change what your beliefs are, and get the wealth you deserve – like Donald Trump has done.

What’s next for Trump
So what does the man who has everything do next? He runs for president. I wish Donald Trump much luck. It’s the next level for a man who has truly defined his career path.

What’s next for you?
If you want to discuver what career is your destiny, by free career discovery and self-assessment guide shows you how:

Unlock your Career Destiny today with my FREE Guide

In How to Unlock Your Career Destiny, I reveal the 5 secrets
that every job seeker must know to make a career change
to the job they will love for a lifetime.  
How to unlock your career destiny free report by Larry LaFata

Compare Career Planning Options

Compare Career Planning Options

When you compare the different career planning options available, you’ll note that the popular career planning sites have many different approaches they offer. In fact they are inconsistent and all over the place. Especially career planning for college students.

The career planning services comparison chart below gives you an idea of some of the services available.

Why do so many career planning services miss the mark? Why is there no agreement on what career planning should include?

Avoid the dead end of psychometric tests

As you can see in the comparison chart below, virtually all the providers of career planning services use Psychometric tests (career aptitude tests and personality tests) to score you, classify you or categorize you.

So right off the bat, they are starting from a position of labeling you – putting you into a box! No wonder a recent Gallup poll says only 30% or so of Americans are engaged in their work! The other 70% have been categorized into a box they can’t escape from.

HR professionals trying to fit a square peg into a round hole

Besides Psychometric testing based career planning, the other major group of career planning service providers are HR professionals and Recruiters.

Most of these are corporatists, they have worked in corporations and spend their time trying to fit a round you into a square job slot. They churn out endless streams of tips on how to game the system, How to contort yourself to gain access to pre-defined corporate jobs.

Remember, the career consultants, coaches and advisers that come from corporate HR or recruiting backgrounds are experienced is in finding candidates that conform to specific company job requirements.

This might include how to interview, polish your resume or find hidden job opportunities. While those are necessary skills for you to find an existing job with a corporation, they are not helping you with the set of skills that will help you define your optimal career destiny or business venture. Especially if you have a unique skill set.

Wild goose chase?

The sad part of these career planning services is that many are quite expensive and yet they don’t have a clear plan of action.

For example, if they base a plan of action on how you are ‘classified” from a limited personality test, they can waste your time taking the wrong career path or job hunting for the wrong job. This is sending you on a wild goose chase into a dead end.

  1. The biggest drawback that you will note is that a majority of career advisor sites base their coaching on psychometric tests results – aptitude tests designed to “classify” you into a “type” or “category.”
    1. Many of these tests are based on unproven or half-baked theories of personality from the 1920’s
    2. These automated tests categorize you INTO a box rather than define a unique-to-you customized solution that reveals your most powerful traits and opportunities
    3. Putting yourself into a category “box” like this turns you into a commodity, just another employee, not a superstar where you can shine and make your biggest impact in the world
    4. Many of these psychometric tests were originally designed for big corporations and government to “weed out bad apples” and determine who NOT to hire!
    5. Many test results assume a certain personality “score” or “type” means that you belong in a certain field, which is incredibly limiting to your potential.
  2. You will also note that most industry coaching consults are based on open-ended random conversations from what they glean from these tests, not on a specific, customized-to-you program agenda. Not only does open-ended coaching get expensive for you and waste your time, it often does not help you find the career that is right for you. Good career coaching should keep you focused to define your optimal career and put together an action plan to make it happen as quickly as possible
  3. Then there is the cost to consider. The big player’s programs can go on for two to three months, and cost thousands. You should be able to put a career plan together in 3 weeks max, unless you require more time to overcome specific obstacles.
Compare the most popular
Career Planning and Transition programs on the market today
Top Career Planning Programs and ServicesCourse ContentsPricingDefine Your Career DestinyPricing
Compare: Coached career planning and transition
A Major
Career Institute – one of the oldest players in the
Fast Track Program
Career Choice Program3 month course, based ontests and phone consults2 to 3 month long programThree
week comprehensive career planning package


A straightforward step-by-step program:


Week One: Define Your Career

Week Two: Define and Set Goals

Week Three: Implement Action Plan

CareerPlan ProFast Track Program$397
Course content based on
psychometric testing
Course content depends
on test results
Mail materials back and
forth to institute
Course structure varies
with individual
Coaching telephone
A Major
Career Planner –a Psychometric Tests Site
You’ll implement
an action-oriented career planwith strong coaching support for exceptional results.Coaching is based on course materials andincludes 4 weekly consults totaling 100 minutes.Unlimited email supportNo psychometric tests in any of our programs
Career Coaching Program5 Hour testing andphone consultations5 hours phone consults over 3
Course structure varies
with individual
Requires personality
“type” tests
Very spread out &
Not comprehensive
Not based on a set of
course materials
Compare: Self-paced career planning and
transition programs
A Well Known Career AdvisorCareerPlan Pro – The ultimate career transition tool
Career Planning Program

3 hour phone consults
Not self-paced, requires career coaching$499Three week
comprehensive career planning program


A straightforward step-by-step program:


Week One: Define Your CareerWeek Two: Define and Set Goals

Week Three: Implement Action Plan

Define Your Career Destiny

3 phone sessions based
on test results
NO set program schedule
Phone session content
can vary
Not comprehensive
Course materials vary
An Established Career Change AdvisorYou’ll implement an action-oriented career transition plan with a self-paced three week course. The course material builds upon itself to completion. If you need them, coaching sessions available for $37.Includes limited email support

No psychometric tests in any of our programs


Career Change Advisor
Length of program varies$197plus,requires $29 monthly membership
content is not clearly articulated
A collection of various resourcesthat you have to sort through
required to fully complete
monthly membership required
Compare: career coaching consults
A Leading
Career Planner –a Psychometric Tests Site
Define Your Career – Coaching Consults
Career Coaching 1 hour Unstructured random conversation 1 hour session Coaching is a pitch for personality tests$125Our
30 minute career coaching consults are based on assisting you with your career planning and transition. You’ll get assistance addressing specific issues that you uncover in your career planning.
$67 for 1stcoaching session
Consult based on random
conversation topics
A Major
Career Institute – one of the oldest players in the
Our coaching consults assist you to create a
customized solution that is unique to you Career aptitude and psychometric tests are used by many employers to “weed out bad apples” – not define your
career. Some tests attempt to “categorize” your one-of-a-kind personality into a “type” or “score” so you can be
“classified. “Instead of putting you into a “classification box” like this, we assist you to create a customized solution unique to you.
Career Testing Program: Psychometric tests and analysis A battery of psychometric
“personality” tests designed to fit you into a “category” or “type. “Many of these tests are based on unproven theories of personality and psychology. Sadly, once “tested’ you still don’t have a plan

The Define Your Career difference

Avoid the weaknesses of these other career planning and career coaching programs with Define Your Career Destiny Home study course. It’s a proven, organized self-selection process. You determine what your career destiny is by going through a set of action steps that reveal your optimal career and set up an action plan to achieve it quickly.

You move yourself through the program to identify your optimal career or business. If you need assistance, Career Coaching is there to support you with an unparalleled level of coaching support.at very reasonable rates.

Whether you need a fully coached three-week Fast Track program, individual coaching sessions for specific issues or no coaching at all, it’s up to you. The Define Your Career Destiny coaching support helps you with specific issues – based on specific items you uncover while going through the course.

I’ll assist you to overcome obstacles you may encounter while going through the process, whether you need assistance in defining your career, setting goals or putting together your career action plan.

For maximum coaching support, the Fast Track program provides daily support and weekly conferences over a three week timeline.is designed to give you close support and structure over three weeks.

Find out more about coaching support here.

You are your own best career planner

If a career planner tries to play an all-knowing God or be your life coach, or lure you into an expensive long-term program like so many career services, you need to double check if that is necessary. You are your own best career planner.

Define Your Career helps you make the right series of choices with a career blueprint and self-assessment that you self-select.

Rather than spend your time on learning how to fit into a corporate box so you can sneak into a job. I will support you to develop your optimal career plan as quickly as possible for your particular speed and style.

You are in charge of your career plan, we are here to facilitate the process, from whatever the education, credentials, or experience level you are at right now.

Find out more about coaching support here

Retirement Scenarios To Consider

define your career retirement
By: Nancy <I’m gonna SNAP!

How does retirement fit into your career planning?

For some of you, retirement is a concept that is a painful thought, living on a low income, just scraping by. For others, it brings anxiety or uncertainty. For most, its blissful ignorance “let’s worry about that when we get there.”

We are socially engineered by financial companies to think retirement means having a bucket of money we draw down on. But retirement doesn’t have to mean a complete change to slacker mode.

 In fact, retirement can kill! The sudden cessation of work and routine can effect your health in negative ways.

Think outside the box for your retirement

No well run business or trust would operate from a drawdown on a bucket of money. It’s all about CASH FLOW. Looking at retirement in terms of cash flow is the way to think “outside the box” for retirement. What forms of cash flow could you generate for and during retirement?

Don’t think you will have enough savings? There are other many easy and simple ways to plan for a happy retirement cash flow.

Why not set up a small hobby business now, that can quietly grow into a source of ongoing cash flow during your retirement? Could you take courses in photography now, and develop a hobby that could make money when you retire? What career changes or choices could you make now or in the future to segue into a better retirement? There are many scenarios you can pursue. Take a few minutes to go through your retirement beliefs and explore some of the possibilities – which ones could you cultivate to give you a happier retirement?

Review your Retirement Scenarios

Test each level below to see where your comfort level is now, and where you would like to cultivate it to be.As you go through the scenarios below, ask yourself “Do I currently believe this?” and “does this reflect my money, career and lifestyle values?”


Retirement and Career Planning

Now after going through all these scenarios, ask yourself “Which retirement scenario would be the best one for me? Which one could I begin to cultivate now?

Finally, after going through these retirement scenarios, are you satisfied with your answers to those scenarios? If not, what retirement beliefs – from this list  – should you begin to cultivate now?

Question yourself a bit here: Is how I think about retirement right for me?

Retirement as cash flow
What new revenue stream strategies could you begin to employ now – to harvest as cash flow in your retirement? Consider hobbies, career changes, businesses, investments and any other ideas you’d enjoy.

Retirement scenarios are addressed in depth in Define Your Career Destiny Home Study Course


Unlock your Career Destiny today with my FREE Guide

In How to Unlock Your Career Destiny, I reveal the 5 secrets
that every job seeker must know to make a career change
to the job they will love for a lifetime.  
How to unlock your career destiny free report by Larry LaFata
Book Cover - How to Unlock Your Career Destiny

Get Your FREE Report

How to Unlock Your Career Destiny
The Five Secrets every job seeker must know to find the job they will love for a lifetime.sss

Larry Lafata, Career Discovery Coach

Larry LaFata is founder of defineyourcareer.com and the world’s only Career Discovery Coach. He is dedicated to help you discover your Career Destiny, regardless of your background, education or experience. His innovative courses include Define Your Career Destiny one week home study course and Career Destiny Workshop for Besties.

Back to top

Your Career Destiny Awaits!

Why wait?

Get free info on how to discover your Career Destiny.

Leave your email and name and I’ll send you Free Report, How to Uncover Your Career Destiny

Larry LaFata, Career Discovery Coach "Coaching Makes Champions"