About Larry LaFata
Welcome to DefineYourCareer.com
As the Founder of DefineYourCareer.com and the author of the Career Destiny Fast Track, I am dedicated to helping job seekers, career changers, student advisors, grads and entrepreneurs to find the shortcut to your career destiny.
Your career breakthrough is my business! ™ – and it’s my only focus.
If you are looking for a new career, are struggling in your job search, or are afflicted with the most awful of fates – bored underemployment – and wish could change your current employment, you’ll find a refreshing point of view here that is definitely outside the box.
Transition to your Career Destiny
As an independent career transition consultant, I work directly with job seekers and college grads, as well as institutional clients such as college student advisors, career advisors, and vocational counseling advisors. I do pro bono work for prisons and shelters. I also assist entrepreneurs, freelancers, and moonlighters to vet their business plans.
I work with you to transition you to your career destiny, using career path self-assessment tools, goal setting, and self-managing action plans.
My main vehicle to assist you is the Career Destiny Fast Track, a career plan blueprint and self-assessment tool that enables you to:
- Define your career or business destiny
- Convert that career destiny into goals to achieve it
- Put those goals into an Action Plan so you can be the Rock Star in your field
An important distinction I bring is that I am available to work hands-on, one-on-one coaching consults. I care about your success and I am reasonable in cost. So any struggling job seeker can take advantage of my services and achieve their breakthrough.
How I help you to discover your career or business destiny
I specialize in transitioning job seekers to their new career destiny, keeping first and foremost what I call your “employment enjoyment.”
The old adage “You can become whatever you want to be” is not necessarily true. However, you can become who you were meant to be: that is your career destiny.
My Mission for DefineYourCareer.com and the Career Destiny Fast Track is:
“To help job seekers, college grads and entrepreneurs to discover their
career or business destiny – regardless of their
background, experience or education”
Resolve Your Career Path Questions
I work with you to resolve your job search and career path questions such as:
- What is my career aptitude?
- Help me find a career!
- What career is right for me?
- Am I cut out to be an entrepreneur or business owner?
- What job can I do when I get out of college?
- How can I make money fast to pay off this burdensome college debt?
- How can I make a career change to pivot out of the job I’m in now?
- What do I do with this obsolete university degree?
- Is continuing education a good idea right now?
- How do I get out of stuck in a sucky, boring, burnout job with no opportunity – and underemployed?
Using a simple career plan blueprint and self-assessment process, you will uncover your career path solution. I am here for you with coaching consults if you encounter any obstacles in the process.
If you feel you need coaching assistance with your career path planning, I assist you through completing the Destiny Your Career, through a structured, intensive, two-week course known as Career Destiny Fast Track.
How I am qualified to help you
My background includes more than 20 years helping 1000’s of businesses and individuals to better market and sells themselves, including AT&T, Ceridian, Sears, and ADT.
Read the success stories that other job seekers have achieved through this process.
You’ll benefit from my years of business marketing experience, used to streamline a short self-assessment process, that quickly uncovers your career or business destiny – in less time than it takes to watch your favorite ball game or movie.
I’m considered unique in the industry because I do not use Career Aptitude Tests or other psychometric tests. I believe these put you into a box – rather than help you think outside the box.
I simply take the same proven branding and marketing process that works for business and apply that to branding and marketing you as an individual.
A lifelong love for marketing
The main reason my programs, speaking engagements, and coaching have been so effective, is my lifelong love for marketing.
Even as a kid, I sent away for every toy I could on the back of Cheerios cereal box, and many ads in my Spider-Man comic books. From Green Lantern Rings to postage stamps, I got them all. By 5th grade, I was selling creepy crawlers at school for $25 cents each – that I made with my Creepy Crawler machine Christmas present. At age 17 I placed ads in the local newspaper, marketing handwriting analysis.
I then went to college for Marketing, and hold a BA in Business Marketing from William Paterson University. Soon after graduation, I established Julieanne Marketing Group in 1995, and later Working by Design in 2002.
Publications Designed to Improve Your Life
My marketing studies and consulting grew my body of knowledge to author numerous self-published ebooks, including Career Destiny Fast Track, Define Your Career, Quit Smoking for Good, Values-Based Motivation and Using Rewards to Motivate Your Team.
All my publications are designed to improve your life and lifestyle – it is my business promise.