About Larry LaFata
Welcome to DefineYourCareer.com.
As the Founder of DefineYourCareer.com and the author of the CareerPlan Pro Trilogy, I am dedicated to helping job seekers, career changers, student advisors, grads and entrepreneurs to find the shortcut to your career destiny.
Your career breakthrough is my business! ™ – and it’s my only focus.
If you are looking for a new career, are struggling in your job search, or are afflicted with the most awful of fates – bored underemployment – and wish could change your current employment, you’ll find a refreshing point of view here that is definitely outside the box.
As an independent career transition consultant, I work directly with job seekers and college grads, as well as institutional clients such as college student advisors, career advisors and vocational counseling advisors. I do pro bono work for prisons and shelters. I also assist entrepreneurs, freelancers and moonlighters to vet their business plans.
I work with you to transition you to your career destiny, using career path self-assessment tools, goal setting and self-managing action plans.
My main vehicle to assist you is the CareerPlan Pro Trilogy, a career plan blueprint and self-assessment tool that enables you to:
• Define your career or business destiny
• Convert that career destiny into goals to achieve it
• Put those goals into an Action Plan so you can be the Rock Star in your field
An important distinction I bring is that I am available to work hands-on, one-on-one coaching consults. I care about your success and I am reasonable in cost. So any struggling job seeker can take advantage of my services and achieve their breakthrough.
How I help you to discover your career or business destiny
I specialize in transitioning job seekers to their new career destiny, keeping first and foremost what I call your “employment enjoyment.”
The old adage “You can become whatever you want to be” is not necessarily true. However, you can become who you were meant to be: that is your career destiny.
My Mission for DefineYourCareer.com and the CareerPlan Pro Trilogy is:
“To help job seekers, college grads and entrepreneurs to discover their
career or business destiny – regardless of their
background, experience or education”
I work with you to resolve your job search and career path questions such as:
• How do I get a job in this scarce job environment?
• Help me find a career!
• What career is right for me?
• Am I cut out to be an entrepreneur or business owner?
• What job can I do when I get out of college?
• How can I make money fast to pay off this burdensome college debt?
• How can I make a career change to pivot out of the job I’m in now?
• What do I do with this obsolete university degree?
• Is continuing education a good idea right now?
• How do I get out of stuck in a sucky, boring, burnout job with no opportunity – and underemployed?
Using a simple career plan blueprint and self-assessment process, you will uncover your career path solution. I am here for you with coaching consults if you encounter any obstacles in the process.
If you feel you need coaching assistance with your career path planning, I assist you through completing the CareerPlan Pro, through a structured, intensive, three week course known as CareerPlan Pro Fast Track.
How I am qualified to help you
My background includes more than 20 years helping 1000’s of businesses and individuals to better market and sells themselves, including AT&T, Ceridian, Sears and ADT.
Read the success stories that other job seekers have achieved through this process.
You’ll benefit from my years of business marketing experience, used to streamline a short self-assessment process, that quickly uncovers your career or business destiny – in less time than it takes to watch your favorite ball game or movie.
I’m considered unique in the industry because I do not use Career Aptitude Tests or other psychometric tests. I believe these put you into a box – rather than help you think outside the box.
I simply take the same proven branding and marketing process that works for business and apply that to branding and marketing you as an individual.
A lifelong love for marketing
The main reason my programs, speaking engagements and coaching have been so effective, is my lifelong love for marketing.
Even as a kid, I sent away for every toy I could on the back of Cheerios cereal box, and many ads in my Spider Man comic books. From Green Lantern Rings to postage stamps, I got them all.
By 5th grade I was selling creepy crawlers at school for $25 cent each – that I made with my Creepy Crawler machine Christmas present. At age 17 I placed ads in the local newspaper, marketing handwriting analysis.
I then went to college for Marketing, and hold a BA in Business Marketing from William Paterson University. Soon after graduation I established Julieanne Marketing Group in 1995, and later Working by Design in 2002.
My marketing studies and consulting grew my body of knowledge to author numerous self-published ebooks, including CareerPlan Pro Trilogy, Define Your Career, Quit Smoking for Good , Values Based Motivation and Using Rewards to Motivate Your Team.
All my publications are designed to improve your life and lifestyle – its my business promi